This is the website of Soul Entertainment, a fictional talent agency that works with new music artists to grow their careers. The purpose of this website is to attract musicians and singers who are looking for representation and guidance while also attracting clients to work with the artists in their talent agency.
VISUALS & RESEARCH
This website is designed to be versatile for any platform with a simple yet appealing vibe. The minimal color palette highlights each artist's personal branding, allowing their photos to stand out on their client profiles. The recurring lines establish a rhythmic flow across each page, reinforcing the musical theme.
I used personas to help guide my design process. It was important to consider different people who would visit the website, such as booking agents, musicians, and talent scouts. With this research, it helped me create a website to meet their needs.
SOLUTION
I discovered that the website visitors need a simple website with clear navigation in order for them to get the most out of the website. At the same time, Soul would need their website to be equally appealing and efficient so they could maximize traffic and show off their unique brand personality.
GRAPHIC DESIGN VISUAL & STRATEGIC BRANDING UX/UI
