The Soul website is the result of when I was challenged to create a website for a talent agency. The parameters were that I must create a website that can function on tablet, mobile, and desktop. So, I was sure to design this website to be versatile for each platform with a simple yet appealing vibe. The minimal color palette highlights each artist's personal branding, allowing their photos to stand out on their client profiles. The recurring lines establish a rhythmic flow across each page, reinforcing the musical theme. I also took the opportunity to challenge myself to use script in a bold way despite its romantic qualities.
Behind the brand of Soul is a mission to support rising music artists while they are starting their careers in the music industry. Destin Conrad, Souly Had, and Pink Pantheress are three artists that I chose who emulate the sort of clients that Soul would have. Soul’s purpose is to tell the stories of these talented musicians while attracting new potential clients to collaborate with.
