For this project, I was challenged to choose a music artist or band and design a vinyl jacket and sleeve for their music. With this prompt, I created Mercury, a concept album that is based on The Marías, a psychedelic-soul band that as recently become popular. Their brand identity is strong across each album and EP, so I decided to extend their brand into this concept album. The Marías’ brand style includes a rich color palette of tones of red with alternative and futuristic themes. I wanted to take their style further by re-using their color palette and introducing a more artistic approach. I chose to use chrome imagery for this album because it creates a striking look that plays into The Marías’ eye-catching visual style.
